The Client: FitR Inc. (Spec Client) A training project led by AWAI

FitR Inc. is a health and fitness company specializing in weight loss products and fitness programs. They aim to provide customers with fast, easy, and sustainable methods to improve overall health and wellness.

In the past year, FitR Inc. launched its new program, Basketball Yoga—an online exercise regimen complete with a physical kit. While the program showed initial success, the company faced a challenge in promoting it further and boosting sales.

The project involved creating compelling copy to motivate email sign-ups, developing a lead magnet, and highlighting the program's benefits. The deliverable emphasized one primary benefit of Basketball Yoga and outlined potential client outcomes.