The Client
Arise Psychotherapy Services – Dr. Gonzalez, Ph.D.
The Challenge
Dr. Gonzalez, a marriage and family trauma therapist, wanted to expand her private practice beyond her initial 3-4 clients. To achieve this, she needed a strong Instagram presence to share educational content on trauma therapy. However, she required end-to-end support—including strategy, content creation, and social media management—to effectively engage her audience and attract potential clients.
The Solution
I handled the entire content creation process, from developing the strategy to designing graphics, writing and editing copy, integrating text into visuals, and scheduling posts. By curating engaging, informative content and managing the platform consistently, I helped Dr. Gonzalez grow her audience, establish her authority in trauma therapy, and attract more clients to her practice.
The Client
Letzy Trejo – Latina Life Coaching
The Challenge
The client needed a social media presence that truly resonated with her audience while reflecting her cultural values and life coaching expertise. Although she was drafting content, she felt it often lacked the punch and cultural nuance necessary to engage her followers. The challenge was to craft content that both aligned with her unique voice and effectively communicated her coaching philosophy in a way that felt authentic, relatable, and empowering for her audience.
The Solution
I worked closely with Letzy to understand the cultural nuances and specific language preferences that connected with her community. By refining her message and tone, I ensured that her content felt personal, genuine, and culturally aligned. I rewrote and expanded her initial drafts to better reflect her coaching style, focusing on engagement and empowerment.
The content was tailored to resonate with her Latina audience, with captions that sparked conversation, inspiration, and motivation. Additionally, I helped optimize her Instagram strategy by incorporating a mix of posts, including actionable tips, success stories, and affirmations. This resulted in an authentic and impactful social media presence that helped her connect with and inspire her audience while growing her platform.